The Strategic Account Plan allows for our Account Managers to go deeper into the dialogue with their key customers, to better understand their current and future needs and to strenghten and extend the partnership.
The success of a CRM introduction depends mainly on the adoption of it
When introducing a CRM, the majority of time and efforts is spent in the proper technical implementation and its preparation. THOS' Reality Circle® helped us to include BDO-specific processes to make our CRM more as a supporting platform for the business. This way we were able to achieve more buy-in from and adoption by the end-users