As a leader in the Bankin & Insurances, KBC organised this program (2012-2013) to cultivate a behavior change amongst our branch professionals from re-activeness to being more pro-active. This combined with our qualitative and client-centric servicing would allow us to enforce our position.
Pro-activeness was proven!
As non-banking (non-insurance) experts, THOS proved - in de period of 2005-2006 - that a ‘pro-active’ market approach was leading to more leads, opportunities and wins in the Brussels SMB market. As a result, we were eager to understand and learn how they were creating curiosity en generate interest amongst non-clients to start a banking and/or insurance relation with KBC. As a Branch manager at that time, I recommended to have a coach-the-commercial coach program.
Former Sales Leader Entrepreneurs, Former (Cluster) Branch Director
KBC Bank & verzekeringen
Business Development in Brussels SMB market segment
A proof of value for 'pro-active' relationship banking
Knowledge and expertise transfer