Draft your e-mail to perfection

Draft your e-mail to perfection
Tips and tricks

Sitting two hours a day in front of your Inbox for the past 10+ years has turned you into a mailing expert. Every mail you send out receives the response you expect.

Or doesn't it? And how can you improve?

1. MAKE IT SHORT & SWEET

Nobody reads a mail they can not see the end of when opening it on their screen. Narrow it down to 3 or 4 sentences! If you need to tell more, call them!

2. USE STRONG WORDS

'I might', 'maybe', 'we should be able', 'I was thinking' are all words and expressions that reveal a doubtful mind. Use strong words such as 'I will', 'certainly', 'we are able' and 'What do you think?' and your prospects will feel taken into account!

3. INCLUDE A CALL-TO-ACTION

What do you want, need, expect from the person you're sending the mail to? If it's a meeting, send 3 alternative dates and your agenda, inviting them to add their items. If it's further information or a signature, propose a deadline. Be in control of the next steps and you will instill trust.

What are your tips?