No Deal because

Reasons for not buying
Insights

Customer survey (in order of priority)

Reasons for not buying:

  1. Too little attention is paid to the customer                                  92%
  2. Too little initiative is being shown                                                 86%
  3. The salesman does not share the customer's problems          79%
  4. Promises are not being kept                                                          76%
  5. No satisfactory solutions are being offered                                72%
  6. Feelings of not being taken seriously                                           67%
  7. Feelings of not being treated honestly                                         58%
  8. ...

... PRICE IS TOO HIGH                                                                          17% (only)

Source: Nyenrode Business University, Utrecht