According to Copperberg AB, the specialist events organiser for the global manufacturing industry
Some say that returns on Sales training investments are close to 0. They are probably right.
From the outside the perspective is different. In addition, third party insights are not biased.
What is your market?
How big is your market?
What does your 'ideal' customer look like?
Where are they?
Your Sales strategy is about Doing the right thing(s) and has a time horizon of 3 to 5 years. It is the foundation of Sales excellence.