When introducing our CRM, the success of this project was certainly depending on a smooth technical implementation but above all on the company-wide adoption of this platform. By nature, CRM are static containers of information.
The business environment Cegeka operates in, demands for a thorough knowledge of their customers. Understanding where customers are heading to, allows for the Cegeka Account Management team to accompany them in the implementation of that strategy.
Approx. 70% of our IBM Software Group business is generated through our Business Partner’s network. As a consequence, we wanted to prepare these Sales teams and channels to have an even stronger control over the end-to-end Sales cycles leading to a better forecast accuracy