Your Sales coworkers will definitely make the difference in a world of lookalike products and services, and dominated by AI. The 5% Sales professionals out there win because:

1. They are TASK- and PEOPLE-oriented. By default, all Sales are TASK-oriented. Sales pros are also PEOPLE-oriented by identifying the individual professional agendas of all the stakeholders, and by (partially) impacting these agendas. They make stakeholders buy from them
2. Showing that they are experts in the business of their clients
3. They are control freaks. Sales pros take control over the end-to-end Sales process but they also lead each of the stakeholders along their Buying process into a consensus decision in their favor
4. They dare to say ‘no’. Choose your ideal customers and pick your battles to avoid ‘nja-nja-nja-nja’ afterwards. A ‘no’ attracts a ‘yes’