Have a Trojan Horse (or smaller asset) to instantly break in. It’s an opportunity to get a fast approval, paid with OPEX without the need for a budget request – so typically below 10K€ – and to build initial trust. ‘OK, let’s start with that!’
A Trojan Horse is a low-threshold paid offer — typically under €10K — designed to get a foot in the door fast.
It works because it requires no extra budget approval, gets a quick decision, and once you’re in, it opens the door to bigger business.
Every company needs one because the hardest part is getting started. Remove the barriers to that first “yes” — and the next conversation becomes much easier.