Your Revenue channels are part of your ecosystem, so keep listening to them. Next, and be careful, here comes a commercial answer! Pack your Revenue Suitcase® once, and refresh continuously with consistent updates to be used along your Sales process for each of the new core offerings. E.g. Update your buyer persona and their business drivers, update your trigger email/call messages, update your Diagnose questions, update your Value props, update your business enablers to handle showstoppers, update your competitive minefields, etc. ‘Many voices, but 1 consistent message!’