No Deal because

Customer survey (in order of priority)

Reasons for not buying:

1. Too little attention is paid to the customer                                  92%
2. Too little initiative is being shown                                                 86%
3. The salesman does not share the customer's problems          79%
4. Promises are not being kept                                                          76%
5. No satisfactory solutions are being offered                                72%
6. Feelings of not being taken seriously                                           67%
7. Feelings of not being treated honestly                                         58%
8. ...

... PRICE IS TOO HIGH                                                                          17% (only)

Source: Nyenrode Business University, Utrecht