{"id":1896,"date":"2025-11-14T11:39:11","date_gmt":"2025-11-14T09:39:11","guid":{"rendered":"https:\/\/thehouseofsales.com\/elementskit-content\/dynamic-content-widget-00906bc-b09eb83\/"},"modified":"2026-08-24T13:46:38","modified_gmt":"2026-08-24T11:46:38","slug":"dynamic-content-widget-00906bc-b09eb83","status":"publish","type":"elementskit_content","link":"https:\/\/thehouseofsales.com\/nl\/elementskit-content\/dynamic-content-widget-00906bc-b09eb83\/","title":{"rendered":"dynamic-content-widget-00906bc-b09eb83"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1896\" class=\"elementor elementor-1896 elementor-1060\" data-elementor-post-type=\"elementskit_content\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91cd4f5 e-con-full e-flex e-con e-parent\" data-id=\"91cd4f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b4862 elementor-widget elementor-widget-heading\" data-id=\"d9b4862\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Op welke bedrijfsstatistieken en KPI's moeten we ons richten?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0034f3 elementor-widget elementor-widget-text-editor\" data-id=\"d0034f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dat hangt af van twee criteria: 1. Wat wil je meten en 2. Wanneer?  <\/span><\/p><p><span style=\"font-weight: 400;\">Ten eerste heb je <\/span><span style=\"font-weight: 400;\">prestatiekengetallen<\/span><span style=\"font-weight: 400;\"> zoals omzet, nettowinst, brutomarge, EBITDA, omzetgroei ten opzichte van vorig jaar, aantal nieuwe klanten, enzovoort.<\/span><\/p><p><span style=\"font-weight: 400;\">Dan heb je <\/span><span style=\"font-weight: 400;\">proces<\/span><span style=\"font-weight: 400;\"> zoals conversiepercentages (bijv. winst\/verlies), de lengte van de verkoopcyclus (bijv. doorlooptijd van offerte tot afsluiting), de waarde van de pijplijn per fase, waar je klanten verliest, enzovoort.<\/span><\/p><p><span style=\"font-weight: 400;\">Vervolgens is er de <\/span><span style=\"font-weight: 400;\">klantgerichte<\/span><span style=\"font-weight: 400;\"> , zoals de klantlevenscycluswaarde (CLV), de kosten voor klantenwerving (CAC), retentie- of verloopcijfers, de Net Promoter Score (NPS), enzovoort. <\/span> <\/p><p><span style=\"font-weight: 400;\">Tot slot heb je ook individuele\/team- <\/span><span style=\"font-weight: 400;\">activiteitsstatistieken<\/span><span style=\"font-weight: 400;\"> , ALS en alleen ALS het bovenstaande tekortschiet \u2026<\/span><\/p><p><span style=\"font-weight: 400;\">Kies 3 punten uit de bovenstaande lijst op basis van het type bedrijf dat u heeft (bijv. SaaS) en de ontwikkelingsfase waarin het zich bevindt<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d201de elementor-widget elementor-widget-heading\" data-id=\"1d201de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Hoe kunnen we onze toekomstige inkomsten nauwkeuriger voorspellen?\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b77f37f elementor-widget elementor-widget-text-editor\" data-id=\"b77f37f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Breng conversiepercentages en doorlooptijden in kaart voor de volledige verkoopcyclus. Op die manier kun je bijvoorbeeld voorspellen dat 1 \u20ac in fase 1 na 11 weken 8 cent oplevert, 1 \u20ac in fase 2 na 9 weken 25 cent oplevert, 1 euro in fase 3 na 5 weken al 37,5 cent oplevert en 1 euro in fase 4 uiteindelijk na 2 weken 75 cent oplevert, omdat je winst\/verlies-conversie in fase 4 75% bedraagt en je 2 weken nodig hebt voor het oplossen van mogelijke knelpunten, onderhandelingen en het sluiten van de deal. De kers op de taart is wanneer je ook de volledige inkoopcyclus beheerst door alle belanghebbenden naar een consensus in jouw voordeel te leiden.    <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09bb864 e-con-full e-flex e-con e-parent\" data-id=\"09bb864\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-47202e4 e-flex e-con-boxed e-con e-child\" data-id=\"47202e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bded016 elementor-widget elementor-widget-heading\" data-id=\"bded016\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Is verkoop een exacte wetenschap geworden, net als wiskunde?\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5247567 elementor-widget elementor-widget-text-editor\" data-id=\"5247567\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We zijn er bijna! Dit is de professionele missie van Bruno. Prestaties, het verkoopproces en de klantgerichtheid meten, en de ontwikkeling daarvan bijhouden. Altijd werken aan de zwakste schakel(s). Zo krijg je meer end-to-end controle over het klanttraject, wat leidt tot nauwkeurige prognoses en voorspelbare groei.      <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68a5f51 e-flex e-con-boxed e-con e-child\" data-id=\"68a5f51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55fa48b elementor-widget elementor-widget-video\" data-id=\"55fa48b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/FzlD2-CJwjs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"author":1,"parent":0,"template":"elementor_canvas","class_list":["post-1896","elementskit_content","type-elementskit_content","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>dynamic-content-widget-00906bc-b09eb83 - The House of Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehouseofsales.com\/nl\/elementskit-content\/dynamic-content-widget-00906bc-b09eb83\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"dynamic-content-widget-00906bc-b09eb83\" \/>\n<meta property=\"og:description\" content=\"Which business metrics and KPIs should we focus on? It depends on 2 criteria: 1. What do you want to measure and 2. When? First, you have performance metrics such as revenues, net profit, gross margin, ebitda, sales growth vs. last year, # of new customer acquisitions, etc. Then, you have process metrics like conversion [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thehouseofsales.com\/nl\/elementskit-content\/dynamic-content-widget-00906bc-b09eb83\/\" \/>\n<meta property=\"og:site_name\" content=\"The House of Sales\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-24T11:46:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thehouseofsales.com\\\/nl\\\/elementskit-content\\\/dynamic-content-widget-00906bc-b09eb83\\\/\",\"url\":\"https:\\\/\\\/thehouseofsales.com\\\/nl\\\/elementskit-content\\\/dynamic-content-widget-00906bc-b09eb83\\\/\",\"name\":\"dynamic-content-widget-00906bc-b09eb83 - The House of Sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thehouseofsales.com\\\/#website\"},\"datePublished\":\"2025-11-14T09:39:11+00:00\",\"dateModified\":\"2026-08-24T11:46:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thehouseofsales.com\\\/nl\\\/elementskit-content\\\/dynamic-content-widget-00906bc-b09eb83\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thehouseofsales.com\\\/nl\\\/elementskit-content\\\/dynamic-content-widget-00906bc-b09eb83\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thehouseofsales.com\\\/nl\\\/elementskit-content\\\/dynamic-content-widget-00906bc-b09eb83\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thehouseofsales.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"dynamic-content-widget-00906bc-b09eb83\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thehouseofsales.com\\\/#website\",\"url\":\"https:\\\/\\\/thehouseofsales.com\\\/\",\"name\":\"The House of Sales\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/thehouseofsales.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thehouseofsales.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thehouseofsales.com\\\/#organization\",\"name\":\"The House of Sales\",\"url\":\"https:\\\/\\\/thehouseofsales.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/thehouseofsales.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thehouseofsales.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Group-19.png\",\"contentUrl\":\"https:\\\/\\\/thehouseofsales.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Group-19.png\",\"width\":567,\"height\":81,\"caption\":\"The House of Sales\"},\"image\":{\"@id\":\"https:\\\/\\\/thehouseofsales.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"dynamic-content-widget-00906bc-b09eb83 - The House of Sales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thehouseofsales.com\/nl\/elementskit-content\/dynamic-content-widget-00906bc-b09eb83\/","og_locale":"nl_NL","og_type":"article","og_title":"dynamic-content-widget-00906bc-b09eb83","og_description":"Which business metrics and KPIs should we focus on? It depends on 2 criteria: 1. What do you want to measure and 2. When? First, you have performance metrics such as revenues, net profit, gross margin, ebitda, sales growth vs. last year, # of new customer acquisitions, etc. Then, you have process metrics like conversion [&hellip;]","og_url":"https:\/\/thehouseofsales.com\/nl\/elementskit-content\/dynamic-content-widget-00906bc-b09eb83\/","og_site_name":"The House of Sales","article_modified_time":"2026-08-24T11:46:38+00:00","twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thehouseofsales.com\/nl\/elementskit-content\/dynamic-content-widget-00906bc-b09eb83\/","url":"https:\/\/thehouseofsales.com\/nl\/elementskit-content\/dynamic-content-widget-00906bc-b09eb83\/","name":"dynamic-content-widget-00906bc-b09eb83 - The House of Sales","isPartOf":{"@id":"https:\/\/thehouseofsales.com\/#website"},"datePublished":"2025-11-14T09:39:11+00:00","dateModified":"2026-08-24T11:46:38+00:00","breadcrumb":{"@id":"https:\/\/thehouseofsales.com\/nl\/elementskit-content\/dynamic-content-widget-00906bc-b09eb83\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thehouseofsales.com\/nl\/elementskit-content\/dynamic-content-widget-00906bc-b09eb83\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thehouseofsales.com\/nl\/elementskit-content\/dynamic-content-widget-00906bc-b09eb83\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thehouseofsales.com\/nl\/"},{"@type":"ListItem","position":2,"name":"dynamic-content-widget-00906bc-b09eb83"}]},{"@type":"WebSite","@id":"https:\/\/thehouseofsales.com\/#website","url":"https:\/\/thehouseofsales.com\/","name":"The House of Sales","description":"","publisher":{"@id":"https:\/\/thehouseofsales.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thehouseofsales.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/thehouseofsales.com\/#organization","name":"The House of Sales","url":"https:\/\/thehouseofsales.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/thehouseofsales.com\/#\/schema\/logo\/image\/","url":"https:\/\/thehouseofsales.com\/wp-content\/uploads\/2024\/10\/Group-19.png","contentUrl":"https:\/\/thehouseofsales.com\/wp-content\/uploads\/2024\/10\/Group-19.png","width":567,"height":81,"caption":"The House of Sales"},"image":{"@id":"https:\/\/thehouseofsales.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/thehouseofsales.com\/nl\/wp-json\/wp\/v2\/elementskit-content\/1896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thehouseofsales.com\/nl\/wp-json\/wp\/v2\/elementskit-content"}],"about":[{"href":"https:\/\/thehouseofsales.com\/nl\/wp-json\/wp\/v2\/types\/elementskit_content"}],"author":[{"embeddable":true,"href":"https:\/\/thehouseofsales.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/thehouseofsales.com\/nl\/wp-json\/wp\/v2\/elementskit-content\/1896\/revisions"}],"predecessor-version":[{"id":1898,"href":"https:\/\/thehouseofsales.com\/nl\/wp-json\/wp\/v2\/elementskit-content\/1896\/revisions\/1898"}],"wp:attachment":[{"href":"https:\/\/thehouseofsales.com\/nl\/wp-json\/wp\/v2\/media?parent=1896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}