About us
Since 2004, The House of Sales has empowered businesses of all sizes to outpace the market, sharpen their strategy, execute their plans and achieve measurable growth. Our promise is simple: you ask, we answer – and you validate our contributions based on your daily leads and opportunities
With over 115 years of combined experience in international Sales, our team knows what it takes to win in competitive markets. We’ve seen start-ups grow into market leaders, guided corporates through reinvention and helped countless Sales teams perform at their very best.
We start by understanding your business and your Revenue ambitions – then roll up our sleeves. We’ll co-pilot you and your Revenue teams – and define a shared Revenue journey with clear roles, measurable outcomes and aligned expectations.
"There’s always 1 reason to start doing business with you. Always and from today onwards!"
Our story
Founded in 2004, The House of Sales has supported over 290 recurring clients – mainly in Tech (SaaS) and Services industries. Our strength lies in mastering complex, long-cycle B2B Sales where control and consistency make the difference.
Over the years, we’ve continuously reinvented ourselves – developing powerful methods and tools allowing our clients to shine in today’s business reality.
- The Revenue Suitcase® - digitised for easier adoption with the support of THOS partners
- The Reality Circle® - now integrated into HubSpot Professional and Enterprise versions, NetSuite and Teamleader as a go‑to‑market automation process. Integration with Odoo is currently under discussion.
Since 2020, The House of Sales has been jointly selected by Startit@KBC and Netwerk Ondernemen (Réseau Entreprendre) as Masters of Ceremony for MarketMe and its successor Sales Sprint: an acceleration program sponsored by VLAIO (Flemish Government). To date, we’ve supported over 190 start-ups in achieving their growth ambitions.
Our team
Bruno Desmet
Managing partner
With a background in IT and Services Sales for corporates, Bruno knows what it means to navigate complex Buying processes. After 15 years with Hewlett-Packard, Lotus Development (IBM) and Cable & Wireless, he founded The House of Sales in 2004.
Winners are losers who never gave up.
Amaze people and give perspective to organisations
Sophie Vandriessche
Partner
In SaaS Sales since the early days of online business, Sophie helps organisations align people, processes and tools so teams can grow together - and win together.
Always take the next step to improve.
Instill belief, trust and energy that improvement is infinite.
Rudy Begas
Associate, customer experience
Rudy’s passion is helping companies connect deeply with their customers. From Sales to service to complaint handling, he focuses on creating genuine, human interactions.
Clients want an honest advisor who truly listens
Inspire people with enthusiasm and empathy.
Malcolm Larri
Associate, pitching
Combining Sales experience with a deep knowledge of linguistics, Malcolm helps people communicate their value clearly and powerfully.
Luck is when preparation meets opportunity.
Deliver memorable learning experiences that empower clients.
Christoph Meunier
Associate
His background in psychology helps Christophe balance human relationships with commercial targets. He believes Sales should be as much about understanding people as closing deals.
Sales is a game - and learning is a lifelong journey.
Help people sell better and differently by expanding their comfort zones.
Sam Delaere
Associate, Sales operations
With a background in psychology and extensive Sales experience, Sam brings structure and clarity to complex Sales environments.
Sales is a game - and learning is a lifelong journey.
Help teams sell better by building confidence and process.