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Invent

Every growth story starts with fresh thinking. Together, we uncover untapped opportunities and turn bright ideas into actionable plans.

The Reality Circle® workshop

A highly interactive workshop where your Sales teams gain control of the entire Sales cycle – and the customer’s buying cycle. By mastering both, you improve forecast accuracy and conversion rates.This way, Sales grows into an exact science!

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C-shadowing

Access the expertise of a Chief Revenue Officer before you hire one. We provide strategic guidance, challenge your Revenue plans and prioritise your daily Revenue operations. 

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You ask, we answer

When is the right time to start selling if our product isn’t market-ready yet?

Start selling from day 1. Talk to potential customers and listen to their needs and wants to avoid developing the best black and white television in the world. Dare to go in co-creation as well. Revenues and margins will be rather modest, but in exchange you have your first 3 customers and ambassadors on board. From there, storytelling can take off

How do we make our customers feel a pain or a gain, when there’s no initial need for our product or service?
95% of the customers out there are not conscious that they need you(r) product or service today. Be the first to make them aware that they have an opportunity to seize or a pain to ease. As a result, they’ll ask you to support them without any competition around.
 
How do we stand out against established competitors?

Answer: Today startups take less than a decade to conquer market leadership on a global level. Startups are the corporates’ new competitors. ‘Small is beautiful’ because you stand closer to potential customers: you listen, understand, share, personalise, satisfy more and better, and … fast growers are masters in squeezing time 

How do we position and promote a product or service that’s unknown - or even revolutionary?

95% of the potential customers out there are not aware that they need you now. This is also valid for established competitors. If YOU make your target customers aware and feel that they are facing a pain or a gain, they will ask YOU to bring the solution. On top, taught leadership through the socials is needed to spread the word faster

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